Monday, June 1, 2009

it's all in the website

These days, a website is just about all anyone has to tell their story. Whether it is something as grandiose as a presidential campaign or as small as a local cupcake bakery in Georgetown - a website builds awareness and creates an identity for anyone - be it a company, organization or individual. 

So, what makes a good one? 

Based on our class last week, I started scouring the web to rant and rave about some frequented sites on the web. I like to save the best for last so I'll do my rants first.

Sites I dislike:

  • Intrusive advertising (large ads, sound, multiple ads)  
  • Unorganized home page 
  • Uncategorized users (ie bands and individuals come up in same search results) 
  • Users have too much autonomy - pages can have sound, pictures, slideshows, customized design and users can be of any age
  • Too much text 
  • Too much content 
  • No multimedia 
  • Minimal color
  • Too many links
  • No categories or organization 

My raves:

  • Organized content and searching 
  • Easy to navigate 
  • Easy to share input with users (rating system) 
  • Encourages participation (users can write reviews) 
  • Multiple categories 
  • User friendly
  • Multimedia elements (photos and videos)
  • Encourages user input (share reviews, pictures and advice)
  • Organized in several ways 
  • Users can search by category, cuisine, event, season, etc. 

  • Several multimedia elements (photos and videos)
  • Email subscription
  • No intrusive advertising 
  • Easy searching across all content (restaurants, travel guides, night life, upcoming events)
  • Social media (Twitter, Facebook) 


2 comments:

  1. I have to agree with you on the Drudge Report. I haven't even looked at the site in a long time, and when you guys brought it up, I was surprised that it still looked the same! There was just too much random white space and funky fonts. I wonder if they are going for that on purpose. They could definitely use a makeover :)

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  2. While reading your post Netflix website came to my mind. All that makes a good site is there: user friendly, organized, wealth of videos, search by category... Don't you think? Yes, of course, there is a monthly fee...

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